elevating brands with clean design and intuitive user experience.

A website featuring embedded video to give visitors a digital experience of their club. On each page, visitors are navigated through SEO-focused headings and paragraphs toward calls to action for requesting in-person tours and signing up for memberships and events.

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The client's goal was to build a website that would not only appeal to potential players and their parents, but also to optimize it for search engine rankings. I provided them with content ideas and expansions for various website sections including the landing page featuring informative content, videos, and calls to action for league signup, a unique all-girls league page, a Coaches Corner page, a Skills & Drills page, and a blog for news and information.

Animated slider on home page so that visitors hover over the tabs cause the slider to open up with an overlay and a summary description of the sub-pages, integration with their Instagram feed, a contact form for new members to submit their application to join, and a dedicated members section where members can view updated bargaining agreements and access their benefits, bio pages for each staff member, and a memorial page to honor members who have been killed in the line of duty.

Animated tab structure on landing page so that the background image for the entire viewport changes for each tab upon selection. Home page has graphics highlighting focal points, a carousel marquee of their partners and key clients, and a section featuring a major project that highlights the scale of their operations. The site also has a page to meet their leadership team with links to their social media, and a blog page that is updated weekly with new articles educating the public on fiber technology.

Delivered entire service offering on one page, with brightly colored featured calls to action, headings and text against a dark textured background. The client wanted visitors to see the what, why, and how related to their service offering with just a few scrolls on one page. So we incorporated some links and buttons to help navigate to sections of the page without leaving it. We integrated the client's stripe pricing table to highlight their products and the ability to subscribe right from the page. We also integrated the client's Calendly calendar, so visitors are given easy access to book a call right from the page no matter where they are.

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Site visitors enter the site through animated entry doors to a landing page highlighting MPC's unique red color scheme, with bright red calls to action for contacting MPC via a web form to request a free quote for their project. There are easy pathways to an About Us page, a client portal to Contractor Foreman (client's CRM) so current clients can log in to their project and see status, view invoices and make payments, and more. MPC hired Watts Webflows for continued content management to establish and maintain a portfolio of their work with before/after images and summaries of featured projects highlighting MPC's craftsmanship. Watts Webflows also provides MPC with copywriting and publishing for weekly blog posts that broadcast to MPC's social media pages.

Designed and developed a clean and visually appealing landing page that is tailored for search engine optimization, with targeted keywords listed in headings and supporting content strategically placed to rank on Google search results. Upon visiting the site, the user's focus is directed to calls to action for viewing their video sales letter (VSL)* that tours their shop and process, book their appointment online, and find their shop via Google maps.

*Video is currently a staged demo of the VSL being developed for client

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Watts Webflows developed eFlyer presented as a downloadable PDF from the landing page with QR-code for mobile access, all presented on a desktop and mobile-friendly responsive design.

Created a simple landing page with multiple calls to action on the page, with Google keywords highlighting their service locations and common requests. The design is optimized for mobile access with a seamless process for calling or emailing for requested services.

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We created a landing page for visitors to easily sign up for Taylor's newsletter. The goal was to create depth within a minimalist in design. We developed Taylor's logo and branding from scratch, which focuses on Taylor's personal characteristics since his multi-faceted approach to business requires it. This blog highlights the content he creates and feeds his followers with everything he writes. We have plans for scaling this to include his video content and digital products he'll have for sale in the future.